What changed, in plain words.

Reports: the trend series, in English

The Reports page now carries the English edition of our Korean series “Trend business ideas”: a measured trend, why people react, one idea, and what 100 synthetic consumers said about its price. The first episodes are up; more follow.

Credit packs and 700 free credits

Three packs are listed (Lite, Standard, Max). Payments open soon — for now you can tell us which one you would buy. New accounts start with 700 credits: one full First Customer run.

Ask your group about your answers

In step 5, your solution answers can be put to the group: who says it solves their problem, who says partly, who says no. You can also leave a note when you regenerate any step.

Should you go on?

Concept Check moved inside First Customer as an optional step after the real problems: the group tells you why they would not buy six months on, and you make the call. No AI verdict.

First Offer

First Version and Price Test merged into one playbook: what goes into the first version, and the first price — both checked with your group. Launch Message can now add “Be found in AI search”.

Customer Interviews and the Evidence packet

Talk to three synthetic customers, then ask the group whether what you heard is true for them. The Evidence packet gathers every counted number and every decision on one page.

Sharpen the Idea, without scores

The idea playbook now fills five blanks, narrows the idea three ways and writes the search criteria your 100 customers are found with. No grades.