PLAYBOOKS
Six questions to answer before you spend a dollar.
Each playbook runs to the end and leaves you one document: counted answers from 100 customers, your own decisions, and the conditions that would make you stop.
Sharpen the Idea
What exactly am I building, and for whom?
- 1Fill in the five blanksYou decide
- 2Talk it through with a coachYou decideper use
- 3Narrow it downYou decide30C
- 4Who we will look forYou decide
- 5Save the idea briefYou decide
Ends with: Idea brief30 credits
First Customer
Who is my first customer, and what do I build for them?
- 1Find your 100 customers300C
- 2Choose the group to climb withYou decide
- 3What you want to learnYou decide
- 4Every customer question50C
- 5Hard questionsYou decide40C
- 6Real problems80C
- 7Solution questionsYou decide30C
- 8Your system50C
- 9Sales questions60C
Ends with: First customer report610 credits
Customer Interviews
What changes when I actually talk to my customers?
- 1Pick three to talk toYou decide
- 2Talk to each oneper use
- 3What you heardYou decideper use
- 4Ask the group80C
- 5Decide what changesYou decide
Ends with: Interview report80 credits
First Offer
What do I sell first, and at what price?
- 1Your first customer
- 2Feature candidates50C
- 3Ask your group about features80C
- 4Set the pricesYou decide
- 5Ask your group about prices80C
- 6Pick what goes in, and the priceYou decide
Ends with: First offer report210 credits
Launch Message
What do I say out there?
- 1Brand briefYou decide100C
- 2Choose channelsYou decide200C
- 3Create content100C
- 4Customer verdict on each copy72C
- 5Pick what passedYou decide
Ends with: Launch kit472 credits
Real CheckHonest ending
Do real customers say what the 100 said?
- 1Pick what to askYou decide
- 2Send it to real customers
- 3Collect real answers
- 4Compare and decideYou decide
Ends with: Real check reportFree
Finding your 100 customers (300 credits) happens once per project and is reused by every playbook. Optional steps inside a playbook are priced separately.