PRICING

Start free. Pay per run, not per seat.

Credits are spent only when a step runs. Your first idea is free; the next one costs about the price of lunch.

Free

$0

700 credits on sign-up · enough for one full run (610), your 100 customers included

  • ✓100 confirmed customers from the corpus
  • ✓All 7 steps, once
  • ✓First customer report
Start free

Credit packs

$9 – $39

One-time packs, no subscription · pay per run, not per seat

  • Lite1,000 credits$9
  • Standard3,000 creditsRecommended$19
  • Max8,000 credits$39
Start free and pick a pack later

Unused packs are refundable within 14 days. Refund policy

What each playbook costs

Finding your 100 customers (300 credits) happens once per project and is reused by every playbook. Optional steps inside a playbook are priced separately.

  • Your 100 customers (once per project)300C
  • Sharpen the Idea30C
  • First Customer310C
  • Customer Interviews80C
  • First Offer210C
  • Launch Message472C

FAQ

How long does a run take?
About 20 minutes of AI time across the seven steps, plus however long you spend deciding between them. Most founders finish in an evening.
What do I get at the end?
A First customer report: one person from the corpus, the problem they have, what they do about it now, whether they would pay, and the questions to open a real conversation this week.